When will the US public discover the Gold Bull?

 

The World's Central Banks are buying gold in tonnes.  The World's Billionaire class is buying gold in pounds.  The world's soveregin wealth funds are buying gold in large amounts - they don't publish amounts but it's possible to track what they're buying: Gold, and other hard assets.  

The world's investing class is buying Invidia, Amazon and Shopify.

The Gold bull doesn't really care.  The Central Banks and the billionaire class dwarfs the invsting class.

But it makes a difference at the margin.  It makes a difference for example to the premium that an ounce of gold sells for at Apmex to the average retail investor.  Right now the premiums are at all time lows!

At some point this will shift.

 And when those margins tip you can get really dramatic moves, especially in premiums.

To understand when this may happen you have to understand the pyschology of the US investing class.

Unlike most of the world, a war has not been fought on our soil since the mid 1800's,  Nobody here during the two world wars were really worried about losing everything.  And since the country is only 2 centuries old there isn't the same consciousness of the use of gold as a store of wealth over the thousands of years that other cultures have access to in their shared historical experience.

Still, about 50 years ago, before the interenet and social media, there was a sense in the US that to protect one's wealth one had to do a fair amount of reading - BOOKS! to get an understanding of what an investment ought to look like.  

Popular Opinion was an object of ridicule.  If many people thought something - it had to be wrong.  The less people who knew about your favorite band the cooler it was.  Fads and Trends were for losers. Conspiracy theories were for maladusted morons.  If you could debunk something using your own logical brain for 2 minutes then you could easily  conclude it was beneath consideraion.

Therefor, investments hads to be backed  by a considerable amount of justitied argument.

Not any more.

Now everyone identifies with large groups that think exactly the same things at exactly the same time.  Everyone gets their information from Social Media which funnels unsubstantiated lies, conspiracies, and investing absurdities.   The dumber and less substantive the better, because then it more firmly binds those that are emotionally wed to it as an act of faith.

But even though, right now the social media fascination is with electronic wizardry like AI (that so far can only collate really quickly) or EV's (which right now are only affordable to the billionaire class) to Crypto (which right now has no application outside of gambling and money laundering) -

 EVENTUALLY these fascinations will shift along with an attention span that can only be measured in nanoseconds.

Eventually some incredibly beuatiful avatar of an eighteen year old girl with a made up "hit song" and 2 bllion followers will tell everybody she is into reall physical gold.  And so is her NBA star boyfriend,.

That's all it will take.

And then some beautiful 25 year old analyst on Bloomberg will pick up the same message, and we're off to the races.

The investing class will finally jump on the gold train that left the station about six months ago.

Hopefully by then it won't by too late to help the investing class.